PT Phapros Tbk Luncurkan Video Profil Kelompok Binaan: Angkat Kisah Pemberdayaan Komunitas
Semarang, 4 Juni 2025 — Di tahun 2019 lalu, PT Phapros Tbk, perusahaan farmasi nasional yang berbasis di Semarang, meluncurkan video profil kelompok binaan sebagai bagian dari komitmennya dalam program Tanggung Jawab Sosial dan Lingkungan (TJSL). Video ini menampilkan kelompok - kelompok binaan yang telah mendapatkan dukungan dan pemberdayaan dari perusahaan, dengan penyutradaraan oleh Rohmat Kuslarsono (Kuslar Kreatif) dan proses produksi yang memakan waktu sekitar dua bulan.
“Video ini adalah bentuk dokumentasi dan apresiasi kami terhadap perjuangan masyarakat yang telah tumbuh bersama program TJSL Phapros,” ujar Diah Istantri perwakilan PT Phapros. “Kami ingin menunjukkan bahwa keberlanjutan dan kemajuan bisa dicapai bersama-sama.”
Proses Produksi: Kolaboratif dan Berkualitas
Proses produksi dilakukan secara intensif dan terstruktur dengan standar kualitas nasional. Tahapan pra-produksi mencakup riset lapangan, penulisan naskah, dan pengembangan visual storyboard. Selama produksi, tim menggunakan kamera DSLR dengan lensa sinematik, mikrofon eksternal untuk capturing audio berkualitas, serta pencahayaan tambahan demi memastikan kualitas gambar tetap prima.
Editing dilakukan secara profesional, termasuk proses color grading, penyisipan musik latar tematik, dan penggunaan grafis informatif untuk memperkuat narasi masing-masing kelompok binaan.
Harapan dan Dampak
Dengan peluncuran video ini, PT Phapros Tbk berharap dapat memberikan inspirasi luas bagi pelaku industri lainnya untuk lebih aktif dalam pembangunan sosial dan ekonomi komunitas. Kisah-kisah dalam video ini membuktikan bahwa sinergi antara perusahaan dan masyarakat mampu membangun ketahanan dan kemandirian bersama.
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